brand
strategy
brand
strategy
brand strategy
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build a winning brand strategy
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identify white space
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differentiate your brand
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set up you brand architecture
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brand tracking
customer understanding
customer understanding
customer understanding
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understand your users & prospects
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explore drivers of consideration and choice
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explore the competitive space
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empathize with user concerns
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find opportunities to delight
product
strategy
product
strategy
product strategy
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identify needs and opportunities
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size the market
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develop a targeting strategy
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design and optimize products and service offers
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set your pricing strategy
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select your product positioning
reputation management
reputation management
reputation management
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understand the role of trust and reputation in the category
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measure impact of key issues
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protect against reputation risk
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define and track reputation metric
Scott Robertson is founder and CEO/Creative Director of Robertson+Partners, a full-service advertising, marketing and media agency providing integrated solutions to blue chip clients across a diverse range of industries—from hospitality to sports and entertainment, real estate development to government agencies and healthcare. He has advised industry leading brands such as McDonald’s, MGM Resorts, Howard Hughes Corporation and Comcast. Scott has 25 years of marketing experience and his work has been awarded and published at the highest levels of the industry locally and nationally.
Scott’s clients describe him as an exceptional professional with high standards for creativity, quality, accuracy and ethics in business. He is also well known as a highly engaged, hard-working agency owner who has the ability to connect with high level executives and find solutions to their business challenges. His expertise is in brand strategy and development; creative direction; advertising; placemaking; social change marketing; media production; government relations; and program planning and management.
Scott is the son of a retired U.S. Army Brigadier General and was raised in 9 states and 3 continents. This early life experience gave him very unique insights into the differences and commonalities in human behavior across cultures. Scott received his undergraduate degree in Communications while studying abroad at the University of Maryland, Munich Campus. When not working, Scott can be found spending time with his wife of 30 years, Louise Robertson, chasing their 10-year old son Reese around the backyard.